Privacy Policy

Effective Date: 10 October 2025
Last Updated: 14 October 2025

At Earthlings Couture, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect the information you provide when visiting or shopping on our website at https://earthlings.store.

1. Who We Are

Earthlings Couture is a South African-based children’s fashion brand located in Sandton, Johannesburg. This policy applies to our website users, customers, and newsletter subscribers.

We are committed to compliance with the Protection of Personal Information Act (POPIA) and other applicable data protection laws.

2. Information We Collect

We may collect and store the following types of personal information:

➤ Information You Provide Directly:

Name
Email address
Phone number
Billing & shipping address
Payment details (processed securely through third-party providers)
Order history

➤ Automatically Collected Information:

Device and browser type
IP address
Website usage (through cookies and analytics tools)
Referring URLs (e.g. social media platforms)

3. How We Use Your Information

We use your personal data to:

Process and fulfill your orders
Communicate with you about your order or delivery
Respond to your questions or concerns
Send you promotional content (if you’ve subscribed)
Improve the performance and usability of our website
Prevent fraud or misuse of our services

4. Legal Basis for Processing

We collect and process personal information based on the following grounds:

Your consent (e.g., subscribing to our newsletter)
Contractual necessity (e.g., fulfilling your order)
Legal obligations (e.g., recordkeeping for tax purposes)
Legitimate interests (e.g., ensuring secure transactions)

5. Sharing Your Information

We respect your privacy. We do not sell or rent your personal data.

However, we may share your information with:

Payment processors (e.g., Ozow, credit card gateways)
Courier services for delivery
Website hosting providers and analytics platforms (e.g., Google Analytics)

All third-party partners are obligated to keep your information safe and confidential.

6. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes it was collected for, including:

Fulfilling orders
Meeting legal or accounting requirements
Providing support or managing returns

You can request that we delete or correct your information at any time.

7. Your Rights (Under POPIA)

You have the right to:

Access the personal information we hold about you
Correct or update your personal information
Withdraw your consent for marketing communications
Request deletion of your data (subject to legal requirements)
Lodge a complaint with the Information Regulator of South Africa

To exercise these rights, contact us at info@earthlings.store.

8. Cookies & Tracking

Our website uses cookies to:

Remember your cart and checkout details
Improve loading times and performance
Track analytics and website traffic
You may disable cookies in your browser settings, but this may affect site functionality.

9. Children’s Privacy

Our website and products are intended for parents or guardians shopping for children. We do not knowingly collect personal data directly from anyone under the age of 18 without guardian consent.

10. How We Protect Your Data

We use industry-standard measures to protect your information:

Secure Socket Layer (SSL) encryption
Firewall and password-protected systems
Limited access to authorized personnel only

Please note that no online system is 100% secure. We cannot be held responsible for unauthorized access beyond our control.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date. We encourage you to review it regularly.

12. Contact Us

If you have any questions about this policy or how your data is handled:

📧 Email: info@earthlings.store / online@earthlings.store
📞 Phone: 0720206913
🌍 Website: https://earthlings.store
📱 Instagram: @earthlingscouture
📘 Facebook: Earthlings Couture